If you’re in the process of hiring a keynote speaker or motivational speaker for an event, it’s essential to be aware of the latest trends in the speaking industry. The 2022 Speaking Industry Benchmark Report by AAE Speakers Bureau sheds light on what’s popular now when selecting a keynote speaker.
Here are three key trends to keep in mind:
- Speaker selection is a group effort: The report found that almost 80% of professionals who select keynote speakers involve two to five people in the decision-making process. This means it’s important to consider the preferences and needs of multiple decision-makers when selecting a speaker.
- Budget is a top consideration: The report found that 75% of event producers prioritize the fit of a speaker’s fee within their budget. The average budget for a keynote speaker ranges from $5,000 to $20,000, so selecting a speaker who fits within the budget and offers the most value for the investment is essential.
- Prominence is redefined: While name recognition is still important, other factors such as ratings and reviews, awards and honors, and careers at well-known companies are losing influence. This means that it’s essential to look beyond surface-level factors and focus on a speaker’s unique value proposition and expertise.
By being mindful of these trends and considering the needs and preferences of your team, you can select a keynote speaker or motivational speaker who resonates with your audience and delivers a memorable experience. Don’t be afraid to ask for recommendations or conduct your own research to ensure that you’re selecting a speaker who aligns with your event goals and values.
Wes Berry has the professional skills and real-life experience to deliver on any stage. He is a keynote speaker and a workshop facilitator who works with Fortune 500 companies like Johnson & Johnson to businesses and associations seeking a breakthrough experience. Wes changes lives and transforms organizations; by delivering a Paradigm Shift to the participants’ mindset. A TEDx Speaker and a Wall Street Journal, best-selling author, he has written twelve business and success books. As an entrepreneur, he built a $750 million international company that operated in 130 countries. Wes has even done some standup comedy as well as television and radio. Even his mother says he has a face for radio.
