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Major, annual events have been the ‘norm’ in the event and business spaces for decades, but the pandemic has changed the way that people look at major events and the opportunities that they present.
While these large-scale events can be fun, entertaining, a destination opportunity, and much more, they can also be more difficult to coordinate. This is especially true in light of an advanced focus on health, cleanliness, and overall safety since the start of the pandemic. As a result, more and more events are starting to look at options for breaking down their major events into smaller events spaced throughout the year.
Where one event could draw thousands of participants at one time, smaller events could draw hundreds multiple times over the course of the year. But more frequent events do not have to be smaller when employed using the hybrid model. That’s because thousands can still ‘attend’ the event, whether in person or virtually.
Companies are not only transitioning to these types of events, however, but are also transitioning the manner in which they continue to promote their events. Where traditionally events are held and immediately end, the combination of smaller events and hybrid models means that these events may have platforms that continue to provide value and interaction between attendees long after the event itself has ended (Explodingtopics)
This concept for smaller events can also aid in the reduction of an events carbon footprint by reducing the number of participants that travel at any given time.
Wes Berry is available for speaking engagements and as a workshop facilitator. He is also a consultant with select organizations. As a professional speaker, he has the skills to make your event a success. He is also the Wall Street Journal best-selling author of “Big Things Have Small Beginnings: The Motivation and Mindset That Built a $750 million Business.” In all, he has written twelve books in the business and success genres. And as an entrepreneur, he built an international company that operated in 130 countries. He’s even done a little standup comedy as well as radio.
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